Oriflame returns to Cannes with Glam Studio

By AI, Created 4:46 PM UTC, May 18, 2026, /AGP/ – Oriflame is bringing its Glam Studio back to the Cannes International Film Festival from May 12-22, 2026, with beauty services, product showcases and a focus on self-expression and entrepreneurship. The activation also ties to Indonesian filmmaker Kamila Andini’s presence in Cannes, giving Oriflame a local-to-global storytelling angle.

Why it matters: - Oriflame is using Cannes to put its beauty and wellbeing brand in front of film, fashion and digital talent at one of the year’s most visible cultural events. - The activation links beauty services to confidence, creativity and opportunity, which fits Oriflame’s social selling model and network of Beauty Entrepreneurs. - Oriflame Indonesia’s support for filmmaker Kamila Andini adds a women-in-cinema and storytelling angle to the brand’s Cannes presence.

What happened: - Oriflame will return to the Cannes International Film Festival from May 12 to 22, 2026, with the Oriflame Glam Studio. - The studio will operate at Palais Miramar on the Croisette. - Guests will be able to use the space daily from 11 a.m. to 8 p.m. for hair and makeup services before red-carpet moments and gala premieres. - The company is also highlighting a 2025 Cannes debut that drew international talent and media attention.

The details: - The Glam Studio will include a Makeup Studio with professional services from Oriflame’s award-winning product range. - The Hairstyle Studio will offer tailored hair styling for festival appearances. - The Relax Zone will serve as a quiet space for guests to unwind and prepare. - The Oriflame Products Zone will showcase beauty collections, including the recently launched Top Scents fragrance range. - Top Scents was developed in exclusive collaboration with Givaudan’s Perfumery School in Paris. - The studio covers 200 square metres inside the Palais Miramar apartment. - Elena Degtyareva, Oriflame’s chief marketing officer, said Cannes is a global celebration of storytelling and self-expression and that the Glam Studio is meant to support talent at a highly visible moment. - Degtyareva also said Oriflame’s products and people reflect confidence, individuality and opportunity. - Oriflame says the studio combines professional artistry with products developed through decades of innovation and research.

Between the lines: - The Cannes return appears designed to reinforce Oriflame’s brand identity through culture, not just product promotion. - The Kamila Andini connection gives Oriflame Indonesia a concrete example of local creative support inside a global brand platform. - The festival setting gives Oriflame a high-credibility stage to associate its beauty business with artistry, entrepreneurship and women’s empowerment.

What’s next: - Oriflame will run the Glam Studio throughout the festival window in May 2026. - Indonesian filmmaker Kamila Andini’s film, Empat Musim Pertiwi / Four Seasons in Java, will be presented as a case study on the production journey at Marche du Film. - Her selection as the only Asian representative in the Women in Cinema Spotlight program adds another point of visibility for Oriflame’s regional and global messaging. - Oriflame’s Cannes presence may continue to serve as a recurring brand showcase after a strong 2025 debut.

The bottom line: - Oriflame is turning Cannes into a live brand stage that blends beauty services, cultural storytelling and entrepreneurship messaging.