The Brand Revivalist releases tactical book for business owners

LaTricia Morris has released Brand Power Moves, a new playbook aimed at helping business owners close brand gaps that drain leads and marketing spend. The book went global July 31 and is available in print and ebook, with audio coming soon.

Why it matters: - Business owners often spend on traffic and tactics while missing brand gaps that weaken differentiation and conversion. - Morris says a clear brand system can reduce wasted marketing spend, speed buyer decisions, and keep companies from being treated like commodities. - The book is aimed at growth-minded leaders who want more leverage from their brands, not just more exposure.

What happened: - LaTricia Morris, known as The Brand Revivalist® and founder and CEO of Ox & Iron, released Brand Power Moves: The Masters' Playbook to Making Your Brand Your Unfair Advantage globally on July 31, 2026. - The book is published by Ox & Iron and carries ISBN 979-8-9920934-1-4. - The launch announcement was issued from Lancaster, Pa., on Sept. 7, 2026.

The details: - Brand Power Moves is presented as an operational playbook rather than a traditional business book. - The book lays out 12 high-leverage moves across six areas: identity and positioning, relationship and messaging, experience design, offer architecture, culture and reach. - The framework is designed to help readers build a narrative that buyers and employees want to join. - The book also focuses on creating an ecosystem that supports cash flow, expands impact and supports collaborations that can increase exposure. - The book is available worldwide in print and ebook formats. - Audio distribution is planned for later. - Readers can access Morris's brand-building tools and the book's resources through her companion app, The Freedom Foundry. - The Freedom Foundry is expanding its resource library at freedomfoundry.vip. - Morris also leads the elite branding agency Ox & Iron.

Between the lines: - Morris is making a direct argument against a common growth strategy: buying more traffic before solving positioning. - The messaging suggests the book is built for operators who want a practical system, not branding theory. - The companion app points to a larger ecosystem around the book, which could extend its value beyond the initial purchase.

What's next: - Audio distribution is coming soon. - The Freedom Foundry resource library will continue expanding. - Morris is likely to use the book and app as part of a broader brand-building platform for entrepreneurs and organizations.

The bottom line: - Brand Power Moves bets that stronger positioning beats bigger ad spend when companies want sustainable growth.