Omdia report says telecom operators can grow enterprise revenue without a full BSS overhaul

INVIA has released new Omdia research showing telecom operators can use targeted BSS modernisation to move beyond connectivity and capture more enterprise spend in cloud, cybersecurity, AI and managed services. The report argues that focused upgrades to product catalog and partner management can speed launches, cut risk and support ecosystem-led growth.

Why it matters: - Telecom operators are under pressure to grow beyond connectivity and win a bigger share of enterprise technology spend. - Omdia says a targeted BSS modernisation strategy can unlock that growth without the cost, complexity and risk of a full rip-and-replace transformation. - The approach is aimed at faster launch cycles, stronger partner ecosystems and better monetisation of cloud, cybersecurity, collaboration, IoT, AI and managed services.

What happened: - INVIA released a new Omdia report, Unlocking Enterprise Revenue Growth with Keyhole BSS Modernisation. - The research was commissioned by INVIA and published on October 28, 2026. - The report argues that telecom operators do not need to overhaul their entire BSS to pursue the next wave of enterprise growth. - James Crawshaw, practice leader at Omdia, said the biggest growth opportunities for telecom operators increasingly lie beyond connectivity. - Vineesh Thadakamalla, chief growth and strategy officer at INVIA, said modernisation does not have to mean transformation at scale.

The details: - The report says operators need to create and bundle new offers, onboard partners, manage complex commercial models and track revenue across more complex ecosystems. - Legacy BSS environments can slow down those steps. - Omdia identifies Product Catalog and Partner Management as pivotal capabilities for improving commercial agility. - Modernising those areas can help operators launch new propositions faster and manage contracts, settlements and commercial relationships more efficiently. - The report highlights five growing capabilities: Bill-on-Behalf, partner reconciliation, settlement and clearing, revenue assurance and margin visibility. - The research also examines agentic AI in product creation, catalogue optimisation, bundle optimisation, partner onboarding and revenue leakage detection. - INVIA says its BSS Bridge connects existing BSS environments with modern capabilities through API-led orchestration and data transformation. - The platform is designed to let operators add new capabilities progressively while keeping current operations running. - INVIA describes its platform as a multi-tenant SaaS environment for Consumer, Enterprise and Wholesale businesses across telecom, ICT and partner services. - INVIA says the platform supports the quote-to-cash journey in a single intelligent environment. - INVIA says the company has 19 years of telecom expertise.

Between the lines: - The report reflects a broader shift in telecom strategy from network-centric services to ecosystem-led enterprise offerings. - Product Catalog and Partner Management stand out because they shape how quickly operators can package, sell and monetise new services. - The emphasis on targeted change suggests operators may be able to capture new revenue while protecting prior BSS investments. - Agentic AI appears positioned as an operational tool, not a standalone strategy, with use cases tied to revenue growth and leakage detection.

What's next: - INVIA says the BSS Bridge approach is meant to support progressive modernisation rather than large-scale replacement. - Operators looking to expand into enterprise ecosystems may use the report's framework to prioritise which BSS functions to update first. - The full Omdia report is available here: Download the full Omdia report - INVIA also directs readers to its LinkedIn page: INVIA on LinkedIn - INVIA's YouTube channel is here: INVIA on YouTube

The bottom line: - Telecom operators may not need a full BSS overhaul to grow enterprise revenue. - Targeted upgrades to the systems that manage products, partners and monetisation could be enough to unlock faster commercial growth.